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‘Coco’ Strikes a Chord in Mexico, Bodes Well for Film's U.S. Run

  • Movie’s theme of family scores well worldwide, Disney says
  • Pixar unit aims to bounce back from disappointing ‘Cars 3’
Coco film still.

Coco film still.

Source: Disney Pixar

“Coco,” a Walt Disney Co. film about a Mexican boy who yearns to be a guitarist like his matinee idol, is proving to be a runaway hit in the country. 

The picture has taken in $28 million since its Oct. 27 release in Mexico, the first country where it’s opened. More significantly, receipts rose 12 percent in its second weekend in theaters, a rarity in a business where even blockbusters dip by a third or more from week to week.