GM Dangles $5,000 Escalade Discounts While Lincoln Debuts New SUV

Deal targets Ford’s luxury brand as Navigator hits showrooms
Morgan Stanley sees $2 billion profit edge for GM in big SUVs

A worker cleans a A General Motors Co. (GM) Cadillac 2017 Escalade sports utility vehicle (SUV) during the 2017 North American International Auto Show (NAIAS) in Detroit, Michigan, U.S., on Tuesday, Jan. 10, 2017. Last January, the 2016 NAIAS featured 61 vehicle introductions, a majority of which were worldwide debuts, and was attended by over 5,000 journalists from 60 countries.Photographer: Andrew Harrer/Bloomberg

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By Keith Naughton and David Welch

November 7, 2017 at 1:39 PM UTC

For car shoppers with an eye on Ford Motor Co.’s new Navigator SUV -- or any Lincoln, for that matter -- General Motors Co. is offering a $5,000 discount to make them think twice.

The nationwide deal on GM’s Cadillac Escalade sport utility vehicles this month applies to any buyer trading in a 1999 or newer Lincoln model, according to a memo sent to dealers and obtained by Bloomberg News. Jim Cain, a GM spokesman, confirmed its authenticity.