DraftKings Adds Actual Sports With EuroLeague Basketball Deal
- Fantasy site to live-stream games alongside for-money contests
- Firm joins crowd of tech companies vying for sports fans
DraftKings CEO Robins on Rights Deal
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Fantasy sports giant DraftKings will live-stream top-level European professional basketball this winter, joining Twitter, Facebook, Yahoo and a slew of smaller online platforms in vying for the attention of cord-cutting sports fans.
DraftKings customers in the U.S. and Canada will be able to watch EuroLeague basketball matches on the company’s mobile app and enter a new set of contests centered around the league. It is the first time daily fantasy -- for-money games that depend on the outcome of sporting events -- and live broadcasts of the events themselves are being offered on one platform.