CNN to Sell Web Subscriptions in Quest for $1 Billion in Sales
- Cable network to charge for live events, exclusive content
- Channel plans web video service for cord-cutters outside U.S.
Photographer: Bloomberg
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CNN is getting into the digital subscription business, part of an ambitious plan by the cable news channel to generate $1 billion a year in online revenue in the next five years.
The cable news network plans to charge for access to exclusive content and live events with some of its biggest stars, like Fareed Zakaria, said Matt Dornic, a CNN spokesman. The material would be in addition to what CNN already offers for free online.