Amazon Scales Back Fresh Grocery Delivery After Whole Foods Deal
- Customers in several states got emails that service will end
- Online retailer keeps refining grocery strategy with options
How Jeff Bezos Became the King of E-Commerce
This article is for subscribers only.
Amazon.com Inc. is scaling back its grocery delivery service Amazon Fresh in parts of at least seven states, tweaking its strategy after buying Whole Foods Market in June.
The states affected are New York, New Jersey, Pennsylvania, Maryland, Virginia, Connecticut and California. Amazon launched the Fresh delivery service a decade ago in Seattle, which was its first foray into the $800 billion grocery market and an attempt to get shoppers to buy fresh food online the same way they purchase books and electronics.