As ICOs Get Paris Hilton-Style Celebrity Push, SEC Urges Caution

  • SEC urges caution on investing based on celebrity pitches
  • Hilton, Floyd Mayweather and rappers among stars backing ICOs
Photographer: Chris Ratcliffe/Bloomberg
Lock
This article is for subscribers only.

As the mania over initial coin offerings surges, U.S. regulators are growing concerned that mom-and-pop investors are unwisely jumping in based on celebrity endorsements.

The U.S. Securities and Exchange Commission issued a surprising warning Wednesday, advising that stars often lack sufficient expertise to ensure investments are appropriate. Even worse, pitches could be unlawful if famous backers’ compensation isn’t disclosed, the agency said.