Aston Martin Plans U.S. Spending Boost to Hedge Brexit Effect
- Luxury sports-car maker worried about non-tariff barriers
- A weaker pound may balance out any trade fees, Palmer says
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British luxury sports-car maker Aston Martin Holdings Ltd. has a Brexit contingency plan: crank up spending in the U.S., its biggest market.
“We’ve been putting a lot of effort in the U.S.,” Chief Executive Officer Andy Palmer said in an interview in Tokyo. The reason is the company doesn’t think any contagion will spread to the U.S. in the event consumer confidence drops when Britain leaves the European Union, he said.