Toyota Winning Over U.S. Shoppers With New Camry, More RAV4s
- Japanese automaker is narrowing in on GM’s retail sales lead
- October shaping up as industry’s second-best month this year
Look Out Detroit, Toyota Is on a Roll in the U.S.
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Look out, Detroit: Toyota Motor Corp. is on a roll in the U.S.
Toyota took 15 percent market share last quarter for the first time since 2009. Its RAV4 car-based sport utility vehicle is the industry’s most popular vehicle this year aside from the top pickups, outselling even its own Camry midsize sedan. It beat Ford Motor Co. each month of the third quarter, and analysts project it’s likely got a fourth month in the bag.