Campbell Soup Is Joining the Vegetarians

The iconic brand signs up with a plant-based lobby group. But don’t worry—there will still be chicken soup for you.

Photographer: Justin Sullivan/Getty Images

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American shoppers have made their preferences clear over the past decade when it comes to too much sugar and too much salt, and the food industry has been doing its best to keep up.

Campbell Soup Co. has gone further than most. In 2012, it acquired Bolthouse Farms, which sells bagged carrots and salad dressings, and in 2015 bought salsa and hummus maker Garden Fresh Gourmet. This summer, in perhaps its boldest move yet, the maker of Prego sauces, Pepperidge Farms cookies, and those iconic red and white soup cans left the industry’s top trade and lobbying group, the Grocery Manufacturers Association. Campbell cited the lobbying group’s opposition to labeling whether food contained genetically modified ingredients.