Best Buy Is Charging an Extra $100 for Full-Price iPhone X
Hurry Up and Wait for IPhone X
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Best Buy Co., the retail giant and one of Apple Inc.’s most important sales channels, is charging consumers an extra $100 for the already pricey iPhone X.
Customers who on Friday began purchasing iPhone X models ahead of the Nov. 3 release date noticed that Best Buy is charging $1,099 for base model configurations and $1,249 for models with more storage. Apple’s comparable prices are $999 and $1,149. Best Buy confirmed that the higher pricing is intentional and defended the decision by saying the higher cost is due to the multiple iPhone X purchasing options available on its website.