Nordstrom Doubles Down on Discount Format Amid Retail Woes
- Chain opening second Manhattan location in continued expansion
- The brand’s same-store sales have declined, along with traffic
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With its buyout plans on hold, Nordstrom Inc. is under intense pressure to find answers to the department-store slump.
Key to that effort is reviving what was once a long-time bright spot for the chain: Nordstrom Rack. The discount stores had been helping the company cope with a slowdown at its full-price formats, but now they are in need of their own jump-start. Same-store sales and traffic have stalled at Nordstrom Rack this year.