Design
Maiden Home Aims to Disrupt Custom Furniture With $1,000 Chairs
A startup for sitting down.
Maiden Home’s Leroy chair, from $1,200.
Source: Maiden Home
For those on the hunt for that perfect—and perfectly affordable—chair, “it feels like you have three choices, and that everyone is shopping from the same store,” says Nidhi Kapur, the founder of Maiden Home Inc., a furniture startup that launched in March.
A 30-year-old entrepreneur who runs her business out of an understated but charming showroom in Manhattan’s Tribeca, Kapur began her career at Google before becoming head of business development at beauty subscription service Birchbox Inc. Then she got married and discovered a gap in the home décor category.