Friday's iPhone X Pre-Orders Will Be Crucial for Apple
- IPhone X pre-orders start Friday, a week before Nov. 3 release
- Customer loyalty likely to outweigh component supply concerns
Apple's Struggle to Get IPhone X to Market on Time
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The most important date for Apple Inc.’s iPhone X is arguably a week before the flagship smartphone actually reaches stores.
That would be Friday, when consumers can pre-order the $999 device, which will ship by Nov. 3. It’s a smart tactical move for Apple because it helps lock people in -- even though the company doesn’t collect payment until the phone actually ships.