Uber Fields Bids for Its Subprime Lending Unit's Assets

  • Potential buyers include startup Fair, rental car companies
  • CEO focuses on Uber’s core business in ‘times of trouble’

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Uber Technologies Inc. is fielding bids for some assets of the subprime lending unit that the ride-hailing giant is shutting down, according to people familiar with the matter.

The bidders include rental-car companies and Fair, the used-car leasing startup co-founded by the former chief executive officer of TrueCar Inc., said the people, who asked not to be identified because the bidding is private. Fair, which leases vehicles for flexible periods through a mobile app, is looking to take over contracts that Uber’s Xchange Leasing unit has with drivers who are making their payments, the people said.