T-Mobile Shows Giveaways Are Crucial to Winning More Subscribers
- Service provider uses donuts, free rides to gain customers
- AT&T takes the high road by swearing off ‘extensive’ offers
This article is for subscribers only.
T-Mobile US Inc. showed the path to winning mobile-phone customers is paved with freebies, after it signed up the most subscribers by giving away the most free stuff.
The fastest-growing U.S. mobile service provider added more than twice as many subscribers in the third quarter as closest giveaway rival Sprint Corp. Mobile-phone customers are the most prized because they tend to add tablets and family members to the bill. T-Mobile is the champion of charitable commerce, giving away perks like Lyft rides, Dunkin’ Donuts products and Netflix service to all subscribers.