Lobbying Group for Facebook and Google to Pitch Self-Regulation of Ads
- Bipartisan Senate bill would require political ad disclosure
- Testimony comes amid probes of Russian aims in 2016 campaign
The Google Inc. logo hangs illuminated over the company's exhibition stand at the Dmexco digital marketing conference in Cologne, Germany, on Wednesday, Sept. 14, 2016. Dmexco is a two-day global business and digital economy innovation platform, attracting the industry's most important personalities and corporate decision-makers.
A trade association whose members include Alphabet Inc.’s Google, Facebook Inc. and Twitter Inc. will pitch self-regulation instead of a proposed federal law requiring more disclosure for political advertising on their online platforms during a congressional hearing.
Prepared testimony from Randall Rothenberg, president of the Interactive Advertising Bureau, says that his group wants Congress’s support for a do-it-yourself approach “by which digital media companies will police their supply chains for bad actors, and provide greater transparency into who is putting what into their sites.”