Haier Electronics Opens Israel Hub to Find Smart Home Startups
- Appliance maker to help Israeli companies expand into China
- Haier acquired GE appliances unit for $5.4 billion in 2016
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Haier Electronics Group Co. opened its first office in Israel this week, expanding its search for smart home technologies.
”The decision to open an innovation center is fully aligned with Haier’s strategy: the world is our lab,” said Mr. Wang Ye, vice president and general manager of the Advanced Innovation Center in Haier’s appliance group. Not only will the company look for technologies for its product line, it will also help Israeli companies looking to expand in China, he said in an emailed statement.