La Croix CEO Frustration Bubbles Over in Short Seller Blame Game
This article is for subscribers only.
A 23 percent slump in National Beverage Corp. shares from their Sept. 11 peak incited a tirade by its chief executive officer, Nick Caporella, in comments that are more often seen on Twitter than in a corporate press release.
Caporella, in a statement laced with italicized and all-cap exclamations, blamed recent volatility on deliberate manipulation, saying "perpetrators" triggered the fall with falsehoods and rumors. The release titled "FIZZ Grows Stronger!!" joins a history of colorfully worded corporate statements from the La Croix maker, which have included such descriptors as “salubrious” and “naturally essenced,” when referring to its product.