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Luxury Travel

As the Ski Industry Consolidates, Not Everyone Is a Winner

Multi-mountain season passes can be a great value for die-hard skiers, but independent mountains and once-a-year vacationers may be paying the price.
In Vail, Colo.
Photographer: Chris McLennan/Vail Resorts
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Adriaan Demmers spends most winter weekends as an instructor at Chicopee Ski & Summer Resort, a bunny hill near his home in Guelph, Ontario. But the real estate agent and his wife also logged 57 days last winter on slopes from Maine to Utah, using a MAX Pass, which for $679 buys up to five days each at 44 mountains across North America. The industry average for a day pass is $113, meaning Demmers would have broken even after six days on the slopes. 

“It’s not just about saving money,” says Demmers, 58. “It’s an opportunity to go to all these resorts.”