SeaWorld Cuts 350 Positions, Plans to Boost Marketing Spending

Photographer: Joshua C. Cruey/MCT via Getty Images
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SeaWorld Entertainment Inc. is eliminating 350 jobs and taking a $5.1 million charge as the theme-park operator continues to battle sluggish attendance.

The layoffs will be completed by the close of the fourth quarter, the Orlando, Florida-based company said Wednesday in a regulatory filing. The savings will be reinvested in marketing and new rides. SeaWorld had about 5,000 full-time employees and 8,300 part-time at the end of last year.