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Google Unveils Its First Internally Designed Chip for Consumer Devices

  • Move is threat to Qualcomm, which sells mobile chips to Google
  • Internet company is getting more serious about hardware
An attendee holds a Google Inc. Pixel 2 XL smartphone during a product launch event in San Francisco, California, U.S., on Wednesday, Oct. 4, 2017. Google unveiled the second generation of its own devices along with an array of entirely new gadgets, plowing the company deeper into a competitive consumer hardware market.
Photographer: David Paul Morris/Bloomberg

Google unveiled its first internally designed chip for consumer devices on Tuesday, the latest sign of the search engine’s hardware ambitions and a threat to its current semiconductor suppliers.

Pixel Visual Core is a system-on-a-chip that improves the camera of the Pixel 2, Google’s latest smartphone. The chip will help the phone handle images with high dynamic range, or HDR, a technology that captures more detail in mixed lighting situations, Google said in a blog post.