Dropbox Seeks More Paying Customers Ahead of Expected IPO

Dropbox Professional targets individual business people, marketing and creative types

Drew Houston, chief executive officer and co-founder of Dropbox Inc., while speaking during an event in San Francisco, California.

Photographer: David Paul Morris
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Dropbox Inc. introduced a new cloud-based file-sharing option for individual business users and a new feature for marketing and creative workers to share projects, seeking to lure more paying customers ahead of an expected public share sale.

Dropbox Professional is a new tier in the company’s list of paid subscription plans and is intended for independent workers, while the existing Dropbox Business service is priced for teams or companies, said senior director of product management Robert Baesman.