Romancing the Supercar Buyer: How Ultra-Luxe Car Dealers Clinch a Sale

Hint: It’s not like selling a Camry.
Photographer: Devin Christopher/Bloomberg

Brett David has made nearly $2 million by selling cars through Instagram in the first half of this year alone.

That figure refers to sales sparked directly by specific Instagram posts, the 30-year-old owner of Prestige Imports said this week in Miami. That’s not to mention sales that may have been inspired by an Instagram post at first but took some time to percolate before finalizing.