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Angry Birds Franchise Keeps Trooping on Thanks to Iron Maiden

  • Rovio Entertainment valued at about $1 billion in IPO
  • Revenue from computer games exceeded $100 billion globally
Several incarnations of Iron Maiden’s mascot Eddie will feature in free-to-play Angry Birds Evolution.

Several incarnations of Iron Maiden’s mascot Eddie will feature in free-to-play Angry Birds Evolution.

Source: Rovio Entertainment Oyj

Angry Birds maker Rovio Entertainment Oyj, valued at about $1 billion in last month’s initial public offering, is now plugging English heavy metal pioneers Iron Maiden in its latest effort to increase the longevity of its main franchise.

Rovio Entertainment listed in late September and the company’s valuation fell short of earlier expectations. The Finnish game studio remains reliant on the Angry Birds franchise seven years after the game’s debut, and is faced with a challenge to update its various titles with features and content to keeps players hooked.