Amazon Is Coming to the Amazon, Shaking Brazil Retailer Stocks
- B2W, Magazine Luiza slump on internet giant’s expansion
- It’s a new paradigm for Brazilian e-commerce, BTG says
How Jeff Bezos Became the King of E-Commerce
This article is for subscribers only.
Amazon.com Inc. is pushing into Brazil in earnest, sending a shudder through local retail stocks.
After selling just books for a couple of years, Amazon is signaling it will expand in Latin America’s largest market, recruiting for several positions in Brazil, Bloomberg reported this week. Newspaper Valor said Amazon will begin selling electronics as soon as next week, because they’re in high demand and are easy to transport, and add additional products by year’s end.