Fox Projects Up to $20 Million in Lost World Cup Ad Sales
- Network paid $400 million for rights to 2018, 2022 tournaments
- American soccer fans watch when the U.S. team is playing
Team USA's World Cup Bid Ends Hurting Fox, Sponsors
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Without the U.S. team in the 2018 World Cup, Fox Sports projects it will lose $10 million to $20 million in advertising sales, according to a person close to the company.
The projection is lower than some outside estimates. Fox has already sold about 75 percent of its advertising inventory, which will mitigate the absence of the U.S., said the person, who asked not to be identified discussing private information. The broadcaster paid $400 million for the English-language U.S. rights to broadcast the next two editions of the soccer tournament.