Wal-Mart Wants to Break Into the Ivy League Recruiting Circuit
- At Penn career fair, retailer tries to spark culture change
- As long as I don’t have to move to Bentonville, undergrad says
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The purple recreational vehicle rumbled into a parking place across the street from the University of Pennsylvania career fair on a sunny Friday last month.
It was the latest stop for Wal-Mart Stores Inc. in its recruitment tour of more than a dozen top colleges. Along with free pizza and tchotchkes to take home, the biggest U.S. retailer had a pitch that few Ivy Leaguers have heard before: Come work for Wal-Mart.