Deals
Starbucks CEO Sees Decades of Growth From Its Chinese Expansion
- Asian nation is coffee chain’s biggest sales opportunity
- Kevin Johnson also counting on innovation to ‘stay relevant’
Starbucks CEO: China Is Biggest Growth Opportunity
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China is Starbucks Corp.’s biggest growth opportunity, and its expansion there could last decades without letting up.
That’s the view of Chief Executive Officer Kevin Johnson, who spoke with Bloomberg’s Emily Chang at the GeekWire Summit in the company’s hometown of Seattle. Though the U.S. will remain a key market, Starbucks’ crusade to spread lattes and macchiatos across the Asian nation is key to its future.