Apple Plans to Release Spielberg Series as Part of a Bigger Push Into TV

  • ‘Amazing Stories’ would be first show ordered since Sony hires
  • Tech giant paying $5 million an episode, WSJ reports

Director Steven Spielberg

Photographer: Kevin Winter/Getty Images

Apple Inc.’s plan to challenge Netflix Inc. and Amazon.com Inc. in the TV business just got a little bit clearer.

The maker of the iPhone and iPad plans to release a remake of Steven Spielberg’s science fiction anthology series “Amazing Stories,’’ according to NBCUniversal, one of the TV companies working with the technology giant. “Amazing Stories’’ would be the first original series Apple has agreed to finance since the world’s most valuable technology company hired two Sony Corp. executives to shepherd its nascent efforts in TV production.

After years of selling other companies’ TV shows and movies in its iTunes store, Apple has taken the plunge into Hollywood and begun competing with those same companies for the rights to produce future TV series. The company has pledged to spend $1 billion on original productions next year, and hired Zack Van Amburg and Jamie Erlicht from Sony Pictures Television, the studio that made “Breaking Bad’’ and “The Blacklist.’’

Van Amburg and Erlicht have since hired executives to oversee their future shows, and bid on a number of projects already on the market.

Apple is paying $5 million an episode for “Amazing Stories,” according to the Wall Street Journal, which reported the deal for the show earlier Tuesday. The deal isn’t officially complete, people familiar with the matter told Bloomberg News.

“We love being at the forefront of Apple’s investment in scripted programming, and can’t think of a better property than Spielberg’s beloved ‘Amazing Stories’ franchise,” Jennifer Salke, president of NBC Entertainment, said in a statement.

New Urgency

It’s still unclear how Apple will release its shows -- or when. But selling media services has taken on a new urgency at the company as sales of iPhones have slowed.

Apple sells the Apple TV, a box that enables customers to watch an array of streaming services, like Netflix, Amazon and Hulu. And the company recently released its own app collating TV shows and movies from across the ever-growing constellation of streaming services.

Apple has also been buying original movies and TV shows for its music app, the second-largest paid music service in the world after Spotify. Apple Music has released unscripted series “Planet of the Apps” and “Carpool Karaoke,” and is about to release a documentary about music industry legend Clive Davis.

And for all the fuss about new services, Apple still operates iTunes, one of the largest online stores for movies and TV shows in the world.

For more on Apple, check out the Decrypted podcast:

— With assistance by Anousha Sakoui

    Before it's here, it's on the Bloomberg Terminal.
    LEARN MORE