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Wal-Mart Deploys Shopping App to Simplify Returns for Holidays

  • New program also provides instant credit for some items
  • About 30% of online purchases are returned, versus 8% in store
Inside A Wal-Mart Stores Inc. Location Ahead Of Black Friday
Photographer: Daniel Acker/Bloomberg

Wal-Mart Stores Inc. is simplifying the return process through its smartphone app, aiming to ease a major hassle of shopping in time for the holiday season.

Beginning in early November, shoppers will be able to initiate the return of items bought online via the retailer’s app before going to the store. Once there, they’ll move through a dedicated express lane to scan the products and hand them over.