Unilever's Dove Soap Apologizes For Tone-Deaf Ad
- Facebook spot ‘missed the mark,’ consumer-goods giant says
- Ad showed black woman removing shirt to reveal white woman
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Dove, the soap brand owned by Anglo-Dutch consumer-goods giant Unilever, apologized after a social media advertisement that some viewers described as racist.
The ad, posted on Dove’s U.S. Facebook page, showed a black woman lifting her T-shirt to reveal a similarly clad white woman, who in turn transformed to an Asian woman. Some viewers said they thought the brand was trying to suggest that being white was cleaner than being black.