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Shake Shack Claims Automation Won’t Hurt Its Famed Hospitality

The human touch might be diminished at the newest location, but real people will still be cooking your burger.
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Source: Shake Shack

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Beloved burger chain Shake Shack recently announced plans to use automated kiosks in lieu of employees to take orders at its new Astor Place location. The news rather awkwardly coincided with the announcement that founder Danny Meyer has raised $200 million in private equity to invest in companies with a strong focus on employees and communities.

“Automation at Shake Shack has nothing to do with the fund,” said Meyer during a phone call with Bloomberg News. “As soon as Shake Shack became public [in 2015], it stopped having anything to do with Union Square Hospitality Group.”