Facebook ‘Embeds’ Helped Trump Win, Digital Director Says
- Campaign’s digital director describes use of social media ads
- All major advertisers can get same services, Facebook says
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Facebook Inc.’s platform was a crucial messaging tool for President Donald Trump’s 2016 campaign, according to the campaign’s digital director -- who told CBS’s “60 Minutes” that he hand-picked pro-Trump “embeds” from the company to help him use the platform in targeted ways.
“Twitter is how [Trump] talked to the people, Facebook was going to be how he won,” Brad Parscale told “60 Minutes,” according to an excerpt of an interview that the program intends to air Sunday. The social-media platform was particularly valuable because it allows for targeted messaging, Parscale said, according to the excerpt.