Netflix Increases Price 10% for Its Most Popular U.S. Plan
- Shares rise on optimism higher price won’t hurt subscriptions
- Cancellations unlikely with service cheaper than Hulu, YouTube
How Investors Are Reacting to Netflix's Price Hike
This article is for subscribers only.
Netflix Inc. is raising the price of its most popular U.S. service plan by 10 percent to $11 to help pay for the streaming giant’s ambitious TV and movie budget.
Netflix shares surged as much as 4.5 percent to an intraday record, a sign that investors are confident the company can keep expanding its subscriber base while charging more for its products.