, Columnist
Ford Needs Less McKinsey and More Mustang
New CEO's strategy lacks powerful big ideas and financial specifics.
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For a chief executive lauded as a“visionary” with great Silicon Valley contacts, Jim Hackett’s first big address to Ford investors was a little short of big ideas.
In some ways that's good: Talk about electric, autonomous and connected vehicles is cheap, but paying for those technologies isn’t. Still, if Hackett is to create value for Ford's suffering shareholders, as he promised at Tuesday's presentation, he'll need more than cost cuts and tweaks to capital allocation.