EasyJet Founder Set to Launch Just Eat Rival EasyFood
- Haji-Ioannou said to be planning to start service in 6-8 weeks
- EasyFood adds to competition for U.K. market leader Just Eat
Passengers board an Airbus A320 passenger aircraft, operated by Easyjet Plc, at London Gatwick airport in this aerial view taken over Crawley, U.K., on Monday, Oct. 24, 2016. The U.K. government will decide next week whether to expand London's main airport, Heathrow, or its rival Gatwick putting an end to decades of prevarication over what has become one of the most contentious issues in British politics.
Photographer: Jason Alden/BloombergEasyJet founder Stelios Haji-Ioannou is launching a takeout delivery service to rival Just Eat Plc, as the British entrepreneur seeks to grab a slice of the U.K.’s fast-growing online market.
EasyFood will let Britons order home deliveries from local restaurants and takeouts through its website or a mobile app. The service will initially target Birmingham and London, with a full release expected in six weeks to two months, according to a person familiar with the matter.