The World’s Most Valuable Watch Brand

Originally published by Joe Thompson on Hodinkee.

Each year, the marketing research consultant Kantar Millward Brown issues a report ranking the world’s leading brands by their estimated brand value. The BrandZ Top 100 Most Valuable Global Brands, as the report is called, ranks the world’s top 100 brands in terms of brand equity. It also ranks the most valuable brands in a number of key product segments, including luxury.