Deals
Playtika Acquires Israel's Jelly Button to Expand Game Offerings
- Deal is worth tens of millions of dollars, Playtika CFO says
- Acquisition is Playtika’s first step outside core market
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Chinese-owned social casino-game company Playtika Ltd. said it had agreed to acquire Israel’s Jelly Button Games Ltd., looking to expand its offerings into the casual-game space.
Playtika Chief Financial Officer Arik Sandler said the deal was worth “tens of millions” of dollars, but declined to give a more specific number. Tel Aviv-based Jelly Button has launched two casual games that have been downloaded more than 80 million times.