Pop-Up Shop Teams With Neiman Marcus to Solve Retail ‘Pain Points’
- Temporary shop features smart mirrors with instant checkout
- Amazon hasn’t cracked the code for luxury yet, analyst says
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Neiman Marcus Group Inc., facing a department-store slump and failed IPO, is looking for ways to solve some of the retail industry’s woes at a temporary shop in New York’s SoHo neighborhood.
The store, launched by fashion magazine Marie Claire and Mastercard Inc., attempts to use technology to eliminate retail’s “pain points” -- hassles like long checkout lines or inconvenient hours. Shoppers can peruse Neiman Marcus merchandise at the location, which is open until Oct. 12, though the department-store chain isn’t funding the project.