Carmakers Rush to Put Saudi Women Behind Wheels of Their Models
- Ford, Mini, Lexus tweet to lure potential female customers
- Decision may also boost demand for insurance, loans, ads
Saudi Arabia Lifts Ban on Women Drivers
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Car companies haven’t wasted any time courting the 9 million potential customers unlocked when Saudi Arabia lifted its ban on women drivers.
The decision has lit up social media, with both cheers and jeers for the ruling, which takes effect in June. Also joining the chorus are automakers looking to capitalize on the move, racing each other to get their first words out to woo prospective female drivers in the Middle East’s biggest economy.