WeWork China Rival UrWork Can't Use Name on New York Office

Pedestrians pass outside a shared office space, operated by WeWork Cos Inc., in London.

Photographer: Jason Alden/Bloomberg
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Chinese co-working company UrWork plans to open its first location in Manhattan early next year, but its name likely won’t be on the door.

WeWork Cos., the New York-based startup, sued UrWork this month, arguing that the Chinese company’s name infringes on its trademarks. As part of the case, a judge ruled Friday that Serendipity Labs, a co-working company that is partnering with UrWork to open the new location, can’t use UrWork’s name anywhere outside of China on places such as its website, office, or promotional materials.