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Amazon’s First NFL Game Draws 372,000, a Fraction of TV Audience

Morgan Burnett #42 of the Green Bay Packers tackles Zach Miller #86 of the Chicago Bears in the second quarter at Lambeau Field in Green Bay, Wisconsin, on Sept. 28.

Morgan Burnett #42 of the Green Bay Packers tackles Zach Miller #86 of the Chicago Bears in the second quarter at Lambeau Field in Green Bay, Wisconsin, on Sept. 28.

Photographer: Jonathan Daniel/Getty Images
Corrected

Amazon.com Inc.’s first National Football League broadcast drew 372,000 viewers who watched the game an average of 55 minutes on the internet giant’s Prime Video service -- a small part of the overall audience for Thursday’s game.

About 1.6 million viewers at least initiated a stream of the Green Bay Packers’ 35-14 victory over the Chicago Bears, the NFL’s oldest rivalry.