Benchmark
135 Million Millennials Drive World's Fastest Retail Market
- Nearly two-thirds of Pakistan population under 30 years old
- Pakistan’s retail stores forecast to grow by 50% in 5 years
Photographer: Asim Hafeez/Bloomberg
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Pakistan’s burgeoning youth and their freewheeling attitude toward rising incomes have turned the nation into the world's fastest growing retail market.
The market is predicted to expand 8.2 percent per annum through 2016-2021 as disposable income has doubled since 2010, according to research group Euromonitor International. The size of the middle class is estimated to surpass that of the U.K. and Italy in the forecast period, it said.