As Terror Attacks Recede, Tourism in Pakistan Starts to Thrive
- Annual tourist arrivals have more than tripled since 2013
- Military campaign has boosted safety, infrastructure improved
Saiful Maluk lake.
Photographer: Mazhar Nazir/BloombergThis article is for subscribers only.
After a bone-jarring mountain journey, Alan Cameron surveys the snow-capped peaks of Pakistan’s north near the Saiful Maluk lake. “It’s beautiful -- well worth the effort,” said the 34-year-old Canadian holidaying in a country better known for terrorism than tourism.
Taking a break from his job as an analyst at Jefferies in London, Cameron’s vacation last month underscores the rekindling of Pakistan’s tourism industry after a sustained military security crack-down, with annual arrivals more than tripling since 2013.