A Vacuum Billionaire’s Long Journey to Make a Car That Doesn’t Suck
It started almost 30 years ago with a failed idea to trap vehicles' diesel fumes
This article is for subscribers only.
Inventor James Dyson confirmed on Tuesday that his eponymous company, best known for its vacuums, is building an electric car. While Dyson is entering an increasingly crowded market -- contested by automotive giants and upstarts alike – the company’s project has been almost 30 years in the making, the billionaire wrote in an email to employees.
Early efforts concentrated on making a so-called cyclonic filter that could be fitted onto a vehicle’s exhaust system to trap diesel fumes.