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AMC Theaters Backs Virtual Reality With $20 Million Investment

  • Funding includes $10 million for startup Dreamscape Immersive
  • Chain will finance rollout of six VR centers in next 18 months
An AMC theater in Columbus, Ohio, on Aug. 23, 2016.

An AMC theater in Columbus, Ohio, on Aug. 23, 2016.

Photographer: Luke Sharrett/Bloomberg

AMC Entertainment Holdings Inc., the biggest cinema chain in the U.S., is investing at least $20 million in virtual-reality arcades and productions as growth stagnates for traditional moviegoing.

The exhibitor, which has lost half its market value this year after a poor summer box office, will be the lead investor in a $20 million series B financing round, committing $10 million to virtual reality entertainment company Dreamscape Immersive. Another $10 million will be invested in a content fund, and the chain will finance the rollout of six VR centers in North America and the U.K. over the next 18 months.