Lufthansa Advert Mocks Ryanair Pilot Fiasco With ‘O’Deary’ Jibe
- Eurowings brand says passengers should switch to its flights
- Irish airline is a past master of campaigns ridiculing rivals
Ryanair jet during a flight to Dublin.
Photographer: Luke MacGregor/BloombergThis article is for subscribers only.
Deutsche Lufthansa AG took a swipe at low-cost rival Ryanair Holdings Plc with a full-page newspaper advertisement mocking the Irish carrier over the pilot shortage that’s led to the scrapping of 2,100 flights.
The ad, which ran on page two of German daily Handelsblatt on Friday, depicts a disgruntled looking Ryanair chief Michael O’Leary under the headline “O’Deary!” and invites customers affected by the cancellations to defect to Lufthansa’s own Eurowings discount unit.