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Facebook Is Adding Oversight to Avoid Future ‘Jew-Hater’ Targeting

  • Company says it will ban offensive targeting options
  • Facebook will add human reviewers to step up enforcement
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Photographer: Andrew Harrer/Bloomberg
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Facebook Inc. is stepping up enforcement of its ad-targeting system and adding human reviewers to ensure offensive categories aren’t an option, after a ProPublica report showed it was possible to target people who described themselves as "Jew haters."

Chief Operating Officer Sheryl Sandberg said the social network operator will make reviews of its self-service advertising system more manual. Facebook will also clarify its advertising policy to disallow targeting using any criteria that directly attacks a group of people.