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Amorepacific Targets Southeast Asia Amid China Tension

Korean cosmetics maker overtakes Estee Lauder in Asia-Pacific market

Amorepacific Corp., South Korea’s biggest cosmetics maker, is expanding in Southeast Asia as it tries to make up business lost amid political tensions with China over a missile-defense system. The company’s share of the Asia-Pacific cosmetics market doubled to 6 percent between 2011 and 2016, overtaking Estee Lauder Companies Inc., according to Euromonitor. 

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