Ford U-Turns in India as Mahindra Tie-Up Shows Urgency to Profit
- Mahindra, Ford reuinte to examine new ways to work together
- Companies to partner for three years, explore emerging markets
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Photographer: Udit Kulshrestha/BloombergFord Motor Co., looking to give its lagging Indian operations a boost, has rekindled a partnership with local SUV maker Mahindra & Mahindra Ltd. that executives hope will put it in the fast lane to sustained profitability in the expanding market.
Ford and Mahindra have formed a partnership for three years to cooperate in areas including electric cars, connected vehicles and distribution within India, which is set to become the world’s third-biggest car market. The work begins next week when teams from Ford and Mahindra will meet to discuss ways to jointly improve parts purchasing and cut costs, Peter Fleet, head of Ford’s Asia Pacific operations, said in an interview.